JoinTheDots Adways, a leading provider of advertising solutions powered by artificial intelligence (AI), catering to brands and agencies, announced today the availability of its IntentKey® models within demand-side platforms (DSPs) for advertisers.
This new Artificial Intelligence as a Service offering provides brand and agency clients with direct access to IntentKey’s AI-driven audience selection and targeting recommendations. Through a seamless integration via Deal ID, clients can tailor their marketing strategies according to their products, services, or brands.
“Our self-serve solution puts the control in the hands of our clients, enabling them to launch campaigns that are finely tuned to their brands using their preferred programmatic campaign system,” said Udai Veer Sharma, CEO of JoinTheDots Adways. “With a dedicated insights dashboard providing real-time visibility into audience interests, clients can trust that IntentKey is optimizing performance.”
JoinTheDots Adways offers two service plans for clients utilizing IntentKey’s AI for their media strategies. The first plan involves leveraging the company’s Managed Services team, while the second plan, the new self-serve solution, allows advertisers to independently activate IntentKey’s proprietary models tailored to their specific brands and objectives. Upon providing campaign details and objectives, clients receive a Deal ID for private marketplace (PMP) activation across their chosen buying platforms.
Unlike models relying on third-party cookies or outdated offline data, IntentKey’s self-serve solution utilizes real-time signals from online content to target audiences based on their evolving interests. This enables dynamic placement of media across the open web. The IntentKey Insights Dashboard offers unparalleled transparency, providing insights for model optimization updated every five minutes.
“IntentKey’s self-serve integration offers unmatched transparency, independence, and customization in today’s privacy-focused landscape,” added Sharma. “Clients should consider setting up an IOS Deal ID to reach Apple users that their DSPs may currently overlook.”
“If marketers can define their audiences contextually, IntentKey can locate and target them. We are shaping the future of advertising technology,” concluded Sharma.
