In a significant address at the 11th edition of India’s premier professional AudioVisual and transformative technology event, InfoComm India 2023, Udai Veer Sharma, the seasoned CEO of JoinTheDots Adways, shared insights into the dynamic realm of lead generation.
The event, held from October 25 to 27 at the Jio World Convention Centre (JWCC) in Mumbai, witnessed Udai Veer Sharma’s profound discussion on the “$15 Billion dollar global Lead Generation & Pay-Per Call industry” and the strategic use of Advanced Technology systems to scale growth.
Dominating Real Estate Lead Generation
Amidst the unprecedented growth of India’s real estate sector, JoinTheDots Adways has emerged as a powerhouse in lead generation.
Leveraging its expertise in Pay Per Call, the company strategically positions itself at the forefront, providing digital leads that drive success for businesses operating in this dynamic market.
With a commitment to transforming the real estate lead generation sector, JoinTheDots Adways solidifies its position as a leader in India’s thriving Real Estate landscape.
Advancing with Technology for Global Growth
Udai Veer Sharma emphasized the pivotal role of advanced technology systems and integrations in driving growth within the global lead generation and pay-per-call industry, currently valued at a staggering $15 billion.
Focusing on the strong growth projections for 2023, he highlighted JoinTheDots Adways’ commitment to supplying digital leads and calls to sectors crucial to the Global Economy, such as Real Estate, Insurance, and Financial Services.
Sharma stated, “There’s a lot more lead generation, a lot of advertising everywhere you look. That’s why an actual phone call with a human on it that wants to buy is the highest value that you can have if you’re a business that wants a new customer, and that is not changing any time soon. Those calls are going to be worth more money.”
Sharma attributed the success to the dedicated efforts of the company’s employee base and the invaluable input from experienced advisors and external partners. The CEO’s optimism reflects JoinTheDots Adways’ confidence in navigating the complexities of the lead generation space in the years to come.
The Pay Per Call Opportunity is Now
The pay-per-call industry has experienced notable transformations in recent years thanks to the emergence of real-time bidding. This modern approach has revolutionized the pay-per-call model, providing advertisers with the ability to bid on calls in real time based on various factors like location, availability of agents and more.The call center industry is experiencing rapid growth, marked by its fragmented nature with Thousands of call centers run by various individuals, presenting a somewhat chaotic yet opportune scenario.
Sharma stressed that this fragmentation implies vast opportunities for those willing to navigate the maze.
“Inbound calls have significantly lower agent attrition rates than outbound, so it’s not a problem. If you can find some outbound call centers to convert them on inbound, and then you have your offer, essentially. You are the advertiser.”
Highlighting the superior efficacy of inbound calls, Sharma emphasized their significantly higher conversion rates compared to outbound calls. Whether it’s a local dentist’s office or a multinational call center operation, businesses universally cherish inbound phone calls. According to Sharma, inbound calls are not merely preferred; they are the gold standard, providing a substantial advantage over outbound alternatives.
The Call Complexity Cycle
In the realm of phone leads, businesses often handle big-ticket items, which are expensive and crucial for their survival. A call center wouldn’t operate efficiently if it handled inquiries about low-value products like fidget spinners.
The costs involved, from employee wages to facility management and technology, wouldn’t justify the High advertising spend drives the biggest industries in the world using Pay Per Call.
Pay Per Call is employed by multi-billion and trillion-dollar industries, not just a select few. These industries focus on selling big-ticket items, necessitating high-value leads. With substantial advertising budgets, these businesses recognize the critical role that Pay Per Call plays in driving commerce opportunities. This dynamic creates a compelling landscape where Pay Per Call becomes a fundamental and exciting development in the advertising industry.
In a world saturated with lead generation and ubiquitous advertising, an actual phone call from a potential customer is deemed the highest value for businesses seeking new customers. This trend is unlikely to change soon, as calls continue to represent significant value for businesses, making them increasingly more valuable over time. The intrinsic worth of these calls positions them as a crucial aspect of customer acquisition, emphasizing their enduring importance in the evolving landscape of advertising and commerce.
Vision for 2024 & Global Expansion
As Udai Veer Sharma charted the course for JoinTheDots Adways, he emphasized the company’s unwavering commitment to strong growth throughout 2023.
“We recognize that our dedication and consistent persistence to reflect ourselves as lead generation leaders within the Real Estate,Insurance, Auto and Mortgage sectors, along with the efforts of our excellent employee base, and the input of our valued and experienced advisors and external partners, is paying off. We are clear in our Vision for 2024 and look forward to expanding our brands further into Canada, Australia and the UK.”
This strategic expansion aligns with JoinTheDots Adways’ vision to not only dominate the Indian Real Estate market but also establish a formidable global presence.”
Sharma reiterated the importance of adapting to diverse markets and understanding the nuances of each region, emphasizing that success in the international arena requires a tailored approach.
As JoinTheDots Adways aims to become a global leader in Lead generation, the focus on the Insurance and Financial sectors underscores the company’s recognition of the immense potential in these markets.
The decision to target countries like the United Kingdom, Canada, Australia, and New Zealand reflects a thorough analysis of economic trends, consumer behavior, and the demand for digital leads and calls in these regions.
As Udai Veer Sharma concluded his address at InfoComm India 2023, the overarching message was clear—JoinTheDots Adways is not just navigating the currents of the lead generation landscape; it is steering the course, setting new benchmarks, and embracing opportunities for growth on a global scale.
With a visionary leader at the helm and a commitment to innovation, JoinTheDots Adways appears poised for continued success and influence in the ever-evolving realm of lead generation and pay-per-call marketing.
